w12 - advertisements

As an active user of social media, I get exposed to many ads of various products daily. Many times, the photo itself is what really draws my attention and interest or not. When I see a very aesthetically pleasing image of something I like or find to seem nice, I often may click to see more about it. I find it annoying if I see the exact same ad over and over. If that brand had multiple different ads maybe 
I would show interest to other ones. Most often when I click on an ad, it brings me to a capture page where it will attempt to incentivize me to give my email. I rarely do this unless I'm very interested as I know by experience that I will then receive email after email from them. I can definitely say quite a few brands have successfully gained me as a customer via email lists and exposure and I know first hand that this can generate sales. I find social media advertising to be quite effective more so than the typical newspaper or billboard ad.