w5 - insight

Post reach is the total number of people who see the content. Post engagement is how many likes, shares, and comments a post gets. A business can use Facebook insights to better serve their customers by understanding who is seeing and who is interacting with the business. This can lead to showing you who responds to things and what type of customer you should target. Facebook groups are beneficial for businesses because it allows a business to reach a niche of people who have common interests.