w5 p2 - jungl

The target market for jungl is young women who have interests in accessorizing themselves and their homes. The products that jungl will sell will interest those who like a bohemian style and shop for specific products to fill their space with. The ideal customer is one who has disposable income who wants to purchase a unique, handcrafted product while supporting a small business. Etsy seems to be an excellent place for this exact type of customer. I believe that using Etsy as my selling platform will be most successful for the business.