w2 p2 - businesses

Kendra Scott

https://www.kendrascott.com

Kendra Scott is a national company that sells jewelry. The social media they use are Instagram, Facebook, Twitter, Pinterest, and Youtube. All of these are easily found on their website with links.

The Instagram account is used daily with the last post being 16 hours ago on 2/17/2020. They have 964k followers. The Instagram account is a visually appealing page that can easily attract customers. This looks to be their most frequently used social media.

The Facebook account is used almost daily, with the most recent post being within this past hour on 2/18/2020. They have 684k followers.

The Twitter account is used daily with the last post being 16 hours ago on 2/17/2020. They have 67k followers.

The Pinterest account is very active with posts daily including one today on 2/18/2020. It has 1.3 million monthly views.

The Youtube is active weekly. The most recent post was 5 days ago.

Gorjana

https://gorjana.com

Gorjana is a local company that sells jewelry. It is based in Southern California. The only social media they use is Instagram. They use it daily with the most recent post less than an hour ago on 2/18/2020. They post a variety of things including photos, videos, and shopping links. They have 181k followers.

Wildwood Creative Shop

https://www.etsy.com/shop/WildwoodCreativeShop?ref=simple-shop-header-name&listing_id=717346156#items

Wildwood Creative shop is an online company selling nationally on Etsy. They do not have social media and rely only on Etsy for customers.

HK Macrame Jewelry

https://www.etsy.com/shop/HKMacrameJewelry?ref=simple-shop-header-name&listing_id=734553224#items

HK Macrame Jewelry is an online company selling nationally on Etsy. They do not have external social media sites, just Etsy.

Steady Decor

https://www.etsy.com/shop/sTEAdydecor?ref=simple-shop-header-name&listing_id=735621811#items

Steady Decor is an online company selling internationally on Etsy. They have an Instagram account that posts daily with 5k followers. The most recent post being yesterday 2/17/2020.

I noticed that the bigger the company, the more social media. This makes sense as the bigger you are, the more employees, more money, etc. I looked at the first two for reference of that a jewelry company that becomes largely well-known looks like. The last three are very comparable to a business that would be like mine when starting. Using Etsy with the only social media being Instagram to start.